TY  - BOOK
AU  - Voltz,Stephen
AU  - Grobe,Fritz
TI  - The viral video manifesto: why everything you know is wrong and how to do what really works 
SN  - 9780071803380 (pbk.)
AV  - HF 5415 V942v 2013
U1  - 658.872 
PY  - 2013///
CY  - New York, London
PB  - McGraw-Hill Professional, McGraw-Hill [distributor]
KW  - 20150300
KW  - Referencias comerciales
KW  - Voz a voz (Publicidad)
KW  - Viral marketing
N1  - Incluye referencias bibliográficas (p. 201-210) e índice; Introduction: Creating a virus --  Everything you know is wrong --  The most important idea in this book --  Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest --  Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots --  Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable --  Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human --  Your secret weapon: Music --  Final words: Start your own epidemic --  Case studies: The four rules in action
N2  - Explains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing
ER  -