TY  - BOOK
AU  - Waldner,Rudolf J.
TI  - Marketing from the trenches: your guide to retail success : how to grow your business from behind your counter 
SN  - 9780978989309
AV  - HF 5415 W164m 2006
PY  - 2006///
CY  - Atlanta, GA
PB  - Gotham City Publishers
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Executives
KW  - Businesspeople
KW  - Success in business
KW  - Comercializacion
KW  - Manuales
KW  - Ejecutivos
KW  - Manuales, los manuales
KW  - Empresarios
KW  - Exitos en los negocios
N1  - Bibliography: p. 109-110
ER  -