TY  - BOOK
AU  - Nunes, Paul
AU  - Johnson, Brian
TI  - Mass affluence: seven new rules of marketing to today's consumer 
SN  - 1531391962
AV  - HF 5415.1 N972m 2004 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
ER  -