Earls, Mark. <br/><br/>
Herd :  how to change mass behaviour by harnessing our true nature / 
 How to change mass behaviour by harnessing our true nature 
Mark Earls. 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  c2007. 
 - xx, 348 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [331]-339) and index. 
<br/><br/>The super-social ape -- The illusion of  'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions . 
<br/><br/><label>ISBN: </label>0470060360 (cloth : alk. paper) 9780470060360 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2006027031 
<br/><br/><label>Nat. Bib. No.: </label>GBA685668  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013572715  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Consumer behavior.<br/>Social interaction.<br/>Social influence.<br/>La comunicación en el Marketing<br/>El comportamiento del consumidor<br/>La interación social.<br/>La influencia social.<br/>Primera Jornada de Catalogacion
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / E12h 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8