02036cam a2200445 a 4500 115752 20230410115616.0 060817s2007 enka b 001 0 eng 14503084 2006027031 GBA685668 bnb 013572715 Uk 0470060360 (cloth : alk. paper) 9780470060360 (cloth : alk. paper) (OCoLC)ocm71005848 (OCoLC)71005848 DLC DLC BAKER UKM BWKUK YDXCP BTCTA DLC HF 5415.123 E12h 2007 658.8 Earls, Mark. Herd : how to change mass behaviour by harnessing our true nature / Mark Earls. How to change mass behaviour by harnessing our true nature Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007. xx, 348 p. : ill. ; 24 cm. Includes bibliographical references (p. [331]-339) and index. The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions . Communication in marketing. Consumer behavior. Social interaction. Social influence. La comunicación en el Marketing El comportamiento del consumidor La interación social. La influencia social. Primera Jornada de Catalogacion Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006027031-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006027031-b.html lcc bk 44590 44590 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.123 E12h 2007 00000108652 2018-10-24 00:00:00 1 2018-10-24 bk