how to change mass behaviour by harnessing our true nature Earls, Mark. creator text bibliography enk Chichester, England Hoboken, NJ John Wiley & Sons c2007 2007 monographic eng

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xx, 348 p. : ill. ; 24 cm. The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions . Mark Earls. Includes bibliographical references (p. [331]-339) and index. Communication in marketing Consumer behavior Social interaction Social influence La comunicación en el Marketing El comportamiento del consumidor La interación social La influencia social Primera Jornada de Catalogacion HF 5415.123 E12h 2007 658.8 0470060360 (cloth : alk. paper) 9780470060360 (cloth : alk. paper) 2006027031 http://www.loc.gov/catdir/toc/ecip0619/2006027031.html http://www.loc.gov/catdir/enhancements/fy0741/2006027031-d.html http://www.loc.gov/catdir/enhancements/fy0741/2006027031-b.html http://www.loc.gov/catdir/toc/ecip0619/2006027031.html http://www.loc.gov/catdir/enhancements/fy0741/2006027031-d.html http://www.loc.gov/catdir/enhancements/fy0741/2006027031-b.html DLC 060817 20230410115616.0 115752