TY  - BOOK
AU  - Earls,Mark
TI  - Herd: how to change mass behaviour by harnessing our true nature 
SN  - 0470060360 (cloth : alk. paper)
AV  - HF 5415.123 E12h 2007
U1  - 658.8 
PY  - 2007///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Social interaction
KW  - Social influence
KW  - La comunicación en el Marketing
KW  - El comportamiento del consumidor
KW  - La interación social
KW  - La influencia social
KW  - Primera Jornada de Catalogacion
N1  - Includes bibliographical references (p. [331]-339) and index; The super-social ape -- The illusion of  'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions
UR  - http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006027031-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2006027031-b.html
ER  -