01552cam a2200409 a 4500 112930 20230410115616.0 080909s2010 maua b 000 0 eng 15443889 acquire 2 shelf copies policy default lcc bk 2008039715 9781592535170 1592535178 (OCoLC)ocn248539622 DLC DLC BTCTA YDXCP C#P BWX CDX DLC HF 5415.1255 C366g 2010 658.8/27 Cato, Mac. Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. Beverly : Rockport, c2010. 208 p. : ill. (chiefly col.) ; 27 cm. Includes bibliographical references. Branding (Marketing) Consumer behavior. Identity (Psychology) Emotions Social aspects. Communication in marketing. Creative ability in business. Marcas de fábrica Mercadeo Comportamiento del consumidor. Marcas de fábrica. Aptitud creativa en los negocios. Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008039715.html Publisher description http://www.loc.gov/catdir/enhancements/fy0905/2008039715-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html 44592 44592 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.1255 C366g 2010 00000106392 2018-10-24 00:00:00 1 2018-10-24 bk