01103cam a2200337 a 4500 114232 20230410115616.0 931119s1994 ilua 001 0 eng (DLC) 93042158 636550 lcc bk 93042158 0844234508 9780844234502 DLC DLC DLC HF 5415.126 B573 1994 658.8/4 Beyond 2000 : the future of direct marketing / [edited by] Jerry I. Reitman ; foreword by James G. Oates. Lincolnwood, Ill. : NTC Business Books, c1994 xxv, 268 p. : ill. ; 24 cm. Includes index. Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159. Direct marketing. Direct marketing Forecasting. Mercadeo. Administración de ventas. CRV Colección René Villarreal Reitman, Jerry I. lmd 44595 44595 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.126 B573 1994 00000108105 2018-10-24 00:00:00 1 2018-10-24 bk