the future of direct marketing Reitman, Jerry I. text ilu Lincolnwood, Ill NTC Business Books c1994 1994 monographic eng

print

xxv, 268 p. : ill. ; 24 cm. Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159. [edited by] Jerry I. Reitman ; foreword by James G. Oates. Includes index. Direct marketing Direct marketing Forecasting Mercadeo Administración de ventas CRV Colección René Villarreal HF 5415.126 B573 1994 658.8/4 0844234508 9780844234502 93042158 DLC 931119 20230410115616.0 114232