TY  - BOOK
AU  - Reitman,Jerry I.
TI  - Beyond 2000: the future of direct marketing 
SN  - 0844234508
AV  - HF 5415.126 B573 1994
U1  - 658.8/4 
PY  - 1994///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Direct marketing
KW  - Forecasting
KW  - Mercadeo
KW  - Administración de ventas
KW  - CRV
KW  - Colección René Villarreal
N1  - Includes index; Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159
ER  -