<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Haz clic aquí</title>
    <subTitle>neuro Web design</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Weinschenk, Susan</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>González de Rivera, Laura</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>Pearson Educación</publisher>
    <publisher>Prentice-Hall</publisher>
    <publisher>c2009.</publisher>
    <dateIssued encoding="marc">2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">electronic</form>
    <extent>xi, 147 p. : il., fotos ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Susan M. Weinschenk ; traducción: Laura González de Rivera.</note>
  <note>Traducción de: Neuro web design.</note>
  <note>Incluye referencias bibliográficas (p. [135]-139) e índice.</note>
  <subject authority="lcsh">
    <topic>Neuromarketing</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia</topic>
    <topic>Aspectos psicológicos</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer behavior</topic>
  </subject>
  <subject>
    <topic>Comportamiento del consumidor</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia en Internet</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Web sites</topic>
    <topic>Design</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject>
    <topic>Sitios Web</topic>
    <topic>Diseño</topic>
    <topic>Aspectos psicológicos</topic>
  </subject>
  <classification authority="lcc">HF 5415.12615 W424h 2009</classification>
  <identifier type="isbn">0321603605 (ed. original)</identifier>
  <identifier type="isbn">9780321603609 (ed. original)</identifier>
  <identifier type="isbn">9788483224472</identifier>
  <identifier type="isbn">848322447X</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UIA</recordContentSource>
    <recordCreationDate encoding="marc">090525</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410115617.0</recordChangeDate>
    <recordIdentifier>86005</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
