<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>complete idiot's guide to social media marketing</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Complete idiot's guide</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Social media marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Abernethy, Jennifer</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York, N.Y</placeTerm>
    </place>
    <publisher>Alpha Books</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 347 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <abstract>Discover how Facebook, Twitter, LinkedIn, YouTube, and other social sites give you a marketing advantage. Get effective strategies for targeting your marketing to the people who will "get" your message.</abstract>
  <tableOfContents>pt. 1. The world of social media and social networking -- pt. 2. Let's begin marketing your business on Facebook -- pt. 3. Twitter -- pt. 4. LinkedIn and other social network options -- pt. 5. Streamlining and expanding your program.</tableOfContents>
  <note type="statement of responsibility">by Jennifer Abernethy.</note>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Online social networks</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social media</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Online social networks</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject>
    <topic>Mercadeo por internet</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Redes sociales en línea</topic>
    <topic>Aspectos económicos</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación social</topic>
    <topic>Aspectos económicos</topic>
  </subject>
  <classification authority="lcc">HF 5415.1265 A146c 2012</classification>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">9781615641598</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">120628</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410115617.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
