02192cam a2200349 a 4500 113784 20230410115617.0 090421s2009 njua b 001 0 eng 15707503 2009015532 GBA959273 bnb 015291572 Uk 9780470499276 (cloth) 0470499273 (cloth) (OCoLC)ocn299694613 DLC DLC BTCTA UKM YDXCP C#P CDX BWX DLC HF 5415.1265 C456d 2009 658.8 Chaney, Paul, 1955- The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. Hoboken, N.J. : Wiley & Sons, c2009. xxvii, 244 p. : ill. ; 24 cm. Includes bibliographical references and index. Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan. Internet marketing. Online social networks Economic aspects. Internet advertising. Internet Comercio. Redes sociales Aspectos económicos. Primera Jornada de Catalogación. lcc bk 44602 44602 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.1265 C456d 2009 00000107382 2018-10-24 00:00:00 1 2018-10-24 bk