The seven proven strategies to grow your business using social media Chaney, Paul 1955- creator text bibliography nju Hoboken, N.J Wiley & Sons c2009 2009 monographic eng

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xxvii, 244 p. : ill. ; 24 cm. Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan. Paul Chaney. Includes bibliographical references and index. Internet marketing Online social networks Economic aspects Internet advertising Internet Comercio Redes sociales Aspectos económicos Primera Jornada de Catalogación HF 5415.1265 C456d 2009 658.8 9780470499276 (cloth) 0470499273 (cloth) 2009015532 DLC 090421 20230410115617.0 113784