Online marketing
a customer-led approach
Gay, Richard.
creator
Charlesworth, Alan.
Esen, Rita.
text
enk
Oxford
Oxford University Press
2007
monographic
eng
xv, 538 p. ; 25 cm.
Richard Gay, Alan Charlesworth, Rita Esen.
Includes bibliographical references and index.
Internet marketing
Mercadeo por internet
HF 5415.1265 G285o 2007
658.872
9780199265855 (pbk.)
0199265852 (pbk.)
2007297157
UKM
060801
20230410115617.0
85782