TY  - BOOK
AU  - Gay,Richard
AU  - Charlesworth,Alan
AU  - Esen,Rita
TI  - Online marketing: a customer-led approach 
SN  - 9780199265855 (pbk.)
AV  - HF 5415.1265 G285o 2007
U1  - 658.872 
PY  - 2007///
CY  - Oxford
PB  - Oxford University Press
KW  - Internet marketing
KW  - Mercadeo por internet
N1  - Includes bibliographical references and index
ER  -