01837cam a2200349 a 4500 118574 20230410115617.0 120517s2013 nyu b 001 0 eng 17303354 2012019622 9780814432556 DLC DLC pcc HF 5415.1265 G615g 2013 658.8/72 23 Goldman, Jeremy. Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman. New York : American Management Association, c2013. ix, 294 p. ; 24 cm. Includes bibliographical references and index. Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life. Internet marketing. Social media. Social marketing. Online social networks. Customer relations. Comercialización del Internet. Medios sociales. Redes sociales en línea. lcc bk YSL 44609 44609 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.1265 G615g 2013 00000111571 2018-10-24 00:00:00 1 2018-10-24 bk