excite customers, generate buzz, and energize your brand with the power of social media Goldman, Jeremy. creator text bibliography nyu New York American Management Association c2013 2013 monographic eng

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ix, 294 p. ; 24 cm. Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life. Jeremy Goldman. Includes bibliographical references and index. Internet marketing Social media Social marketing Online social networks Customer relations Comercialización del Internet Medios sociales Redes sociales en línea HF 5415.1265 G615g 2013 658.8/72 9780814432556 2012019622 DLC 120517 20230410115617.0 118574