01178cam a22003494a 4500 105487 20230410115617.0 050801s2006 ohua b 001 0 eng 14059398 acquire 1 shelf copies policy default lcc bk 2005931612 0324322712 (pbk.) (OCoLC)ocm62331222 EKL EKL DLC lccopycat HF 5415.1265 P228a 2006 Parente, Donald. Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. Guide to marketing communication plans Marketing communication plans 4th ed. Mason, Ohio : Thomson/South-Western, 2006. xxvi, 400 p. : ill. ; 24 cm. Includes bibliographical references and index. Advertising campaigns. Communication in marketing. Las campañas de publicidad La comunicación en el mercado Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html rg 44619 44619 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.1265 P228a 2006 00000098775 2018-10-24 00:00:00 1 2018-10-24 bk