TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 0324322712 (pbk.)
AV  - HF 5415.1265 P228a 2006
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
KW  - Las campaÃ±as de publicidad
KW  - La comunicaciÃ³n en el mercado
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0605/2005931612.html
ER  -