Ray, Ramon.

The Facebook guide to small business marketing / Small business marketing by Ramon Ray. - Indianapolis, IN : John Wiley & Sons, c2013. - xxiv, 260 p. : col. ill. ; 23 cm.

"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. Web resources: p. 237-241. Includes index.

Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses.

9780470875209 (pbk.) 0470875208 (pbk.)

2010941209

GBB098504 bnb

015629759 Uk


Facebook (Electronic resource)
Facebook (Recurso electrónico).


Internet marketing.
Internet advertising.
Small business marketing.
Mercadeo por internet.
Internet en relaciones públicas.
Pequeña y mediana empresa--Mercadeo
Comercio móvil.
20150700

HF 5415.1265 / R264f 2013

658.872