The Facebook guide to small business marketing /
Small business marketing
by Ramon Ray.
- Indianapolis, IN : John Wiley & Sons, c2013.
- xxiv, 260 p. : col. ill. ; 23 cm.
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. Web resources: p. 237-241. Includes index.
Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses.
Internet marketing. Internet advertising. Small business marketing. Mercadeo por internet. Internet en relaciones públicas. Pequeña y mediana empresa--Mercadeo Comercio móvil. 20150700