01931cam a2200421 a 450000100070000000500170000700800410002403500130006501000170007801500190009501600180011402000250013202000220015703500240017904000560020304200140025905000290027308200120030210000160031424500680033024600290039826000510042730000400047850002810051850000310079950000200083050503630085065000240121365000260123765000300126363000350129365000270132865000390135565000420139465000220143663000380145865000130149611812520230410115617.0101116s2013    inua          001 0 eng    a16539442  a  2010941209  aGBB0985042bnb7 a0156297592Uk  a9780470875209 (pbk.)  a0470875208 (pbk.)  a(OCoLC)ocn642840212  aUKMcUKMdBTCTAdYDXCPdSINLBdOCLCOdCPLdVP@dDLC  alccopycat14aHF 5415.1265bR264f 201300a658.8721 aRay, Ramon.14aThe Facebook guide to small business marketing /cby Ramon Ray.30aSmall business marketing  aIndianapolis, IN :bJohn Wiley & Sons,cc2013.  axxiv, 260 p. :bcol. ill. ;c23 cm.  a"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover.  aWeb resources: p. 237-241.  aIncludes index.0 aLearning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses. 0aInternet marketing. 0aInternet advertising. 0aSmall business marketing.00aFacebook (Electronic resource) 4aMercadeo por internet. 4aInternet en relaciones públicas. 4aPequeña y mediana empresaxMercadeo 4aComercio móvil.04aFacebook (Recurso electrónico). 4a20150700