The Ray, Ramon. creator text inu Indianapolis, IN John Wiley & Sons c2013 2013 monographic eng

print

xxiv, 260 p. : col. ill. ; 23 cm. Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses. by Ramon Ray. "Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. Web resources: p. 237-241. Includes index. Internet marketing Internet advertising Small business marketing Mercadeo por internet Internet en relaciones públicas Pequeña y mediana empresa Mercadeo Comercio móvil 20150700 HF 5415.1265 R264f 2013 658.872 9780470875209 (pbk.) 0470875208 (pbk.) 2010941209 UKM 101116 20230410115617.0 118125