01545cam a2200397 a 4500 44622 44622 BJBSDDR 20241031062527.0 ta 110929s2012 enka 001 0 eng 9780749464271 0749464275 9780749464288 16983081 DLC DLC spa eng pcc HF 5415.1265 R988u 2012 658.8/72 Ryan, Damian Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. 2nd ed. London : Kogan Page, c2012. xv, 283 p. : ill. ; 23 cm. Includes index. Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?. Internet marketing. Social media. Strategic planning. Marketing Management. Mercadeo por internet 1681 Política mundial Siglo XXI 538 Administración de mercadeo 799 Jones, Calvin 15968 lcc BK JaaM 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5415.1265 R988u 2012 00000115428 2018-10-24 00:00:00 1 2018-10-24 BK