02431cam a2200397 a 4500 44623 44623 BJBSDDR 20230410115617.0 ta 090319s2009 njua 001 0 eng 9780470411551 (pbk.) 0470411554 (pbk.) 15666868 (OCoLC)ocn262888543 DLC DLC spa eng HF 5415.1265 S128s 2009 658.8/72 Safko, Lon, 1955- The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake. Hoboken, N.J. : John Wiley & Sons, 2009. xviii, 821 p. : ill. ; 24 cm. Includes index. What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan. Internet marketing. Social media Economic aspects. Online social networks Economic aspects. Electronic commerce. Marketing en Internet 12772 Mercadeo por internet 1681 Redes sociales en línea Aspectos economicos 1568 Comercio electrónico 1860 Negocios por internet 12771 Brake, David K. 12774 lcc BK rg 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HF 5415.1265 S128s 2009 00000098774 2018-10-24 00:00:00 1 2018-10-24 BK