Safko, Lon,   1955- <br/><br/>
The social media bible :  tactics, tools, and strategies for business success / 
Lon Safko. 
 - 2nd ed. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xix, 771 p. :  ill. ;  24 cm. 
<br/><br/>Incluye referencias bibliográficas e índice. 
<br/><br/>What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement. 
<br/><br/><label>ISBN: </label>9780470623978 (pbk. : acid-free paper) 0470623977 (pbk. : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Online social networks--Economic aspects.<br/>Electronic commerce.<br/>Marketing en Internet <br/>Mercadeo por internet <br/>Negocios por internet<br/>Comercio electrónico<br/>Redes sociales en línea--Aspectos económicos.
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / S128s 2010 
<br/><br/><label>Dewey Class. No.: </label>658.872