The tactics, tools, and strategies for business success Safko, Lon 1955- creator text nju Hoboken, N.J Wiley c2010 2010 2nd ed. monographic eng

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xix, 771 p. : ill. ; 24 cm. What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement. Lon Safko. Incluye referencias bibliográficas e índice. Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce Marketing en Internet Mercadeo por internet Negocios por internet Comercio electrónico Redes sociales en línea Aspectos económicos HF 5415.1265 S128s 2010 658.872 9780470623978 (pbk. : acid-free paper) 0470623977 (pbk. : acid-free paper) DLC 110111 20230410115617.0 spa