TY  - BOOK
AU  - Safko,Lon
TI  - The social media bible: tactics, tools, and strategies for business success 
SN  - 9780470623978 (pbk. : acid-free paper)
AV  - HF 5415.1265 S128s 2010
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Electronic commerce
KW  - Marketing en Internet
KW  - Mercadeo por internet
KW  - Negocios por internet
KW  - Comercio electrónico
KW  - Redes sociales en línea
KW  - Aspectos económicos
N1  - Incluye referencias bibliográficas e índice; What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement
ER  -