Sherman, Aliza. creator Smith, Danielle Elliott. text Handbooks, manuals, etc. nyu Hoboken, N.J John Wiley & Sons Inc [2013] 2013 monographic eng

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xvi, 368 p. : ill. ; 23 cm. Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens. by Aliza Sherman and Danielle Elliott Smith. Includes index. Internet marketing Social media Handbooks, manuals, etc Online social networks Relationship marketing Mercadeo por internet Mercadeo en las redes sociales Relationship marketing Social media HF 5415.1265 S553s 2013 006.7/54 9781118530191 (pbk.) 1118530195 (pbk.) 2013936419 YDXCP 130327 20230410115617.0 122661