01123cam a2200337 a 4500 86813 20230410115617.0 991208s2003 txua b 001 0 eng 11863145 acquire 1 shelf copy policy default lcc bk 99074297 0030211131 DLC DLC DLC HF 5415.1265 S556a 2003 658.8/2 21 Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion 6a ed. Fort Worth : Dryden Press, c2003. xxix, 674 p. : ill. (some col.) ; 29 cm. The Dryden Press series in marketing Includes bibliographical references and indexes. Communication in marketing. Sales promotion. Advertising. Direct marketing. AFJ 44627 44627 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.1265 S556a 2003 00000081454 2018-10-24 00:00:00 1 2018-10-24 bk