@book{44629,
	author = {Sterne, Jim,},
	title = {Social media metrics :},
	publisher = {John Wiley,},
	year = {c2010.},
	series = {The new rules of social media series},
	address = {Hoboken, N.J. :},
	url = {http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=319488}
}