Sterne, Jim,  1955- <br/><br/>
Social media metrics :  how to measure and optimize your marketing investment / 
Jim Sterne. 
 - Hoboken, N.J. :  John Wiley,  c2010. 
 - xxxi, 240 p. :  ill. 
 - The new rules of social media series .
 - New rules of social media series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet.<br/>Comercio electrónico.<br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Marketing research.<br/>Online social networks--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / S839s 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/72