02108cam a2200457Ia 4500 97014 20230410115618.0 100524s2010 njua ob 001 0 eng d (OCoLC)ocn630057560 N$T N$T YDXCP IUL IDEBK E7B 647907199 9780470583784 (cloth) 0470583789 (cloth) AU@ 000046286686 (OCoLC)630057560 (OCoLC)647907199 HF 5415.1265 S839s 2010 658.8/72 22 Sterne, Jim, 1955- Social media metrics : how to measure and optimize your marketing investment / Jim Sterne. Hoboken, N.J. : John Wiley, c2010. xxxi, 240 p. : ill. The new rules of social media series Includes bibliographical references and index. Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future. Mercadeo por internet. Comercio electrónico. Internet marketing. Social media Economic aspects. Marketing research. Online social networks Economic aspects. Print version: Sterne, Jim, 1955- Social media metrics. Hoboken, N.J. : John Wiley, c2010 9780470583784 (DLC) 2010003833 (OCoLC)502414026 New rules of social media series. NetLibrary http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=319488 MyiLibrary http://www.myilibrary.com?id=255111 ebrary http://site.ebrary.com/id/10377809 YBP Library Services YANK 3221166 ebrary EBRY ebr10377809 lcc bk mjcruz C0 DRFGD 44629 44629 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.1265 S839s 2010 00000090412 2018-10-24 00:00:00 1 2018-10-24 bk