TY  - BOOK
AU  - Sterne,Jim
TI  - Social media metrics: how to measure and optimize your marketing investment 
T2  - The new rules of social media series
AV  - HF 5415.1265 S839s 2010
U1  - 658.8/72 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Mercadeo por internet
KW  - Comercio electrónico
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing research
KW  - Online social networks
N1  - Includes bibliographical references and index; Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
UR  - http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=319488
UR  - http://www.myilibrary.com?id=255111
UR  - http://site.ebrary.com/id/10377809
ER  -