TY  - BOOK
AU  - Anderson,Chris
TI  - The long tail: why the future of business is selling less of more 
SN  - 1401302378
AV  - HF 5415.127 A545l 2006
U1  - 658.8/02 22
PY  - 2006///
CY  - New York
PB  - Hyperion
KW  - Market segmentation
KW  - Internet marketing
KW  - Marketing
KW  - Technological innovations
KW  - Segmentación de mercados
KW  - Mercadeo por internet
KW  - Mercadeo
KW  - Innovaciones tecnológicas
N1  - Includes bibliographical references (p. [227]-230) and index; The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail
ER  -