Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline. 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2005. 
 - xx, 628 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324201400 
<br/><br/><label>LCCN: </label>2004100230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.<br/>Marketing--Gestión.<br/>Marketing--Gestión--Estudios de caso.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / F383m 2005