@book{44645,
	author = {Paley, Norton.},
	title = {The manager's guide to competitive marketing strategies /},
	publisher = {Thorogood,},
	year = {2006.},
	address = {London :},
	edition = {3rd ed.},
	note = {Previous ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999.}
}