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  <titleInfo>
    <nonSort>The </nonSort>
    <title>manager's guide to competitive marketing strategies</title>
  </titleInfo>
  <name type="personal">
    <namePart>Paley, Norton.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>software, multimedia</typeOfResource>
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    <place>
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    <publisher>Thorogood</publisher>
    <dateIssued>2006</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <note type="statement of responsibility">Norton Paley.</note>
  <note>Previous ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Planning</topic>
    <topic>Case studies</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Strategic planning</topic>
    <topic>Case studies</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Mercados</topic>
  </subject>
  <subject>
    <topic>Administración de empresas</topic>
  </subject>
  <classification authority="lcc">HF 5415.13 P158m 2006</classification>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">1854183656 (pbk.)</identifier>
  <identifier type="isbn">9781854183651 (pbk.)</identifier>
  <identifier type="isbn">1854183702 (hbk.)</identifier>
  <identifier type="isbn">9781854183705 (hbk.)</identifier>
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