TY  - DATA
AU  - Paley,Norton
TI  - The manager's guide to competitive marketing strategies
SN  - 1854183656 (pbk.)
AV  - HF 5415.13 P158m 2006
U1  - 658.8 
PY  - 2006///
CY  - London
PB  - Thorogood
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Planning
KW  - Strategic planning
KW  - Mercadeo
KW  - Mercados
KW  - Administración de empresas
N1  - Previous ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999
ER  -