01434cam a2200325 a 4500 107543 20230410115618.0 100506s2011 njua b 001 0 eng 9780136074892 (hbk.) 0136074898 (hbk.) 9780136074625 0136074626 HF 5415.13 W767m 2011 658.8 Winer, Russell S. Marketing management / Russell S. Winer, Ravi Dhar. 4th ed. Boston : Prentice Hall, c2011. xxi, 506 p. : ill. ; 29 cm. Includes bibliographical references (p. 462-479) and indexes. Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. Marketing Management. Mercadeo. Administración de mercadeo. Mercadeo Investigaciones. 20150300 Dhar, Ravi. lcc bk SH 44649 44649 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.13 W767m 2011 00000100501 2018-10-24 00:00:00 1 2018-10-24 bk