01254nam a2200265 4500 44652 44652 BJBSDDR 20230410115618.0 ta 060907s2002 mau eng 0070275491 spa BJBSDDR eng HF 5415.15 L523p 2002 658.5/6 Lehmann, Donald R. Product management / Donald R. Lehmann, Russell S. Winer 3rd ed. Boston : McGraw-Hill - Irwin, 2002 xxv, 502 p. The Irwin series in marketing Introduction to product management, 1. -- Marketing planning, 28. -- Defining the competitive set, 52. -- Category attractiveness analysis, 77. -- Competitor analysis, 101. -- Customer analysis, 142. -- Market potential and sales forecasting, 198. -- Developing product strategy, 237. -- New products, 269. -- Pricing decisions, 302. -- Advertising decisions, 337. -- Promotions, 372. -- Channel management, 401. -- Service and direct customer-based marketing, 423. -- Financial analysis for product management, 458. -- Marketing metrics, 481 4826 Gestión de productos Winer, Russell S., 4827 1951- lcc BK 0 0 0 0 CS BJB BJB CS 2018-10-24 0 HF 5415.15 L523p 2002 00000006982 2018-10-24 00:00:00 1 2018-10-24 BK