01309cam a22002774a 45000010006000000050017000060080041000230350013000640100017000770200040000940350023001340400028001570420008001850500026001930820017002191000018002362450137002542600060003913000033004515040066004845050336005506500018008866500025009047000024009298560078009532856920230410115618.0040903s2005    maua     b    001 0 eng    a13709813  a  2004020857  a1591396190 (hardcover : alk. paper)  a(OCoLC)ocm56421900  aDLCcDLCdUKMdC#PdDLC  apcc14aHF 5415.15bK49b 200500a658.8/022221 aKim, W. Chan.10aBlue ocean strategy :bhow to create uncontested market space and make the competition irrelevant /cW. Chan Kim, Renée Mauborgne.  aBoston, Mass. :bHarvard Business School Press,cc2005.  axv, 240 p. :bill. ;c25 cm.  aIncludes bibliographical references (p. [223]-229) and index.0 aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. 0aNew products. 0aMarket segmentation.1 aMauborgne, Renée.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html