The experience economy : work is theatre & every business a stage /
B. Joseph Pine II, James H. Gilmore.
- Boston : Harvard Business School Press, 1999
- xii, 254 p. : ill. ; |c 24 cm.
Welcome to the experience economy, 1. -- Setting the stage, 27. -- The show must go on, 45. -- Get your act together, 69. -- Experiencing less sacrifice, 81. -- A refreshing expe`rience, 95. -- Work is theatre, 101. -- Performing to form, 119. -- Now act your part, 139. -- The customer is the products, 163. -- Finding your role in the world, 185. -- Exit, stage right, 205
0875848192
Product management. Diversification in industry. Customer services. Administración de la producción Servicio al Cliente. Industria--Dirección y administración Administración de empresas