The
experience economy
work is theatre & every business a stage
Pine, Joseph B.
creator
Gilmore, James H., |d 1959-
text
mau
Boston
Harvard Business School Press
1999
monographic
eng
xii, 254 p. : ill. ; |c 24 cm.
Welcome to the experience economy, 1. -- Setting the stage, 27. -- The show must go on, 45. -- Get your act together, 69. -- Experiencing less sacrifice, 81. -- A refreshing expe`rience, 95. -- Work is theatre, 101. -- Performing to form, 119. -- Now act your part, 139. -- The customer is the products, 163. -- Finding your role in the world, 185. -- Exit, stage right, 205
B. Joseph Pine II, James H. Gilmore.
Product management
Diversification in industry
Customer services
Administración de la producción
Servicio al Cliente
Industria
Dirección y administración
Administración de empresas
HF 5415.15 P649e 1999
658.5/6
0875848192
http://lcweb.loc.gov/catdir/toc/98-33202.html
http://lcweb.loc.gov/catdir/toc/98-33202.html
060907
20230410115618.0
2199