@book{44664,
	author = {Kim, W. Chan and Mauborgne, René and Emercomex},
	title = {La estrategia del océano azul :},
	publisher = {Norma,},
	year = {2005.},
	address = {Bogotá :},
	note = {Tit. Orig.: Blue ocean strategy. How to create uncontested market space and make the competition irrelevant.}
}