Birn, Robin. <br/><br/>
The effective use of market research :  how to drive and focus better business decisions / 
Robin J. Birn. 
 - 4th ed. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - xiv, 226 p. ;  24 cm. 
 - Market research in practice .
 - Market research in practice series. .
<br/><br/>Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. 
<br/><br/><label>ISBN: </label>074944200X 
<br/><br/><label>LCCN: </label>2004002754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Decision making.<br/>Strategic planning.<br/>Success in business.<br/>Investigación de mercados<br/>La toma de decisiones<br/>La planificación estratégica<br/>El éxito en los negocios
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / B619e 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3