01666cam a22003854a 4500 105384 20230410115619.0 040205s2004 enk 000 0 eng 13481789 2004002754 074944200X DLC DLC DLC HF 5415.2 B619e 2004 658.8/3 Birn, Robin. The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. 4th ed. London ; Sterling, VA : Kogan Page, 2004. xiv, 226 p. ; 24 cm. Market research in practice Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. Marketing research. Decision making. Strategic planning. Success in business. Investigación de mercados La toma de decisiones La planificación estratégica El éxito en los negocios Market research in practice series. Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002754.html Publisher description http://www.loc.gov/catdir/enhancements/fy0715/2004002754-d.html lcc bk FHM 44671 44671 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415.2 B619e 2004 00000098017 2018-10-24 00:00:00 1 2018-10-24 bk