TY  - BOOK
AU  - Birn,Robin
TI  - The effective use of market research: how to drive and focus better business decisions 
T2  - Market research in practice
SN  - 074944200X
AV  - HF 5415.2 B619e 2004
U1  - 658.8/3 
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Marketing research
KW  - Decision making
KW  - Strategic planning
KW  - Success in business
KW  - Investigación de mercados
KW  - La toma de decisiones
KW  - La planificación estratégica
KW  - El éxito en los negocios
N1  - Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business
UR  - http://www.loc.gov/catdir/toc/ecip0414/2004002754.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004002754-d.html
ER  -