TY  - BOOK
AU  - Kent,Raymond A.
TI  - Marketing research: approaches, methods and applications in Europe 
SN  - 1844803279
AV  - HF 5415.2 K37m  2007
U1  - 658.83 
PY  - 2007///
CY  - London
PB  - Thomson Learning
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references (p. 577-584); includes index
ER  -